Graham Sustainability Institute

Business Strategies for the Base of the Pyramid

BA 612

The condition of the world's poor is the subject of growing attention.  Global poverty is increasingly seen as an unacceptable outcome of the current economic system, and there is interest in exploring new market-based approaches to poverty alleviation.  The emerging base of the pyramid (BoP) perspective aligns business-oriented incentives for growth, innovation, and profits with the development community's efforts to create a more inclusive capitalism.  In fact, the relationship between profits and poverty alleviation in pursuit of mutual value creation is a central component of the BoP perspective.

Credits: 
2.25
School(s)/College(s): 
Business (Ross)
Semesters: 
Fall 2020
Fall 2019
Fall 2018
Fall 2021